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Our café & roastery journey began in 2016, when our Founding team decided to put into action their 1 shared desire, and that was to put Leicester on the map for coffee, with an ethically focused sourcing programme specifically targeted at importing only speciality grade Arabica coffee, roasting & supplying weekly for our wholesale coffee partners and retail audience.

We since have moved our roaster from our café into a spacious 1800 sqf warehouse, that has allowed us to upscale our production massively to over 15 tonnes of coffee annually at present. Our commitment to coffee ranges from weekly supply of coffee, equipment supply, professional barista training & support as well as start up consultancy.  

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Our Commitment

Mission Statement

We also serve a selection of locally sourced and daily prepared cakes, artisan bread based sandwiches, on our award winning breads from local bakers, Brucciani that deliver to our café daily.

We have captured the essence in our café as being ‘that place’ that you can go and always expect a superb cup of coffee, in a relaxed environment, purposefully off the main high streets to capture that hidden charm of gaining customers based on quality, and not on footfall, something we have proudly succeeded in doing for the last 3 years.



In 2016 we opened our own specialty coffee bar in the heart of Leicester city centre, located on Bowling Green Street, LE1 6AS. We soon became a big hit in Leicester, for not only our charm and quality in independent coffee, but also the fact we roast all of our own coffee and supply all of our own equipment.

We house Leicester’s best talents in the barista field, led by our competition level and award winning latte artist and café manager, Damien Black, who commits to excellence in every areas of brewing our coffee daily.

Our café acts as our billboard to our wholesale, and what we mean by this, is that you can visit our café, try our coffee before you purchase. The coffee we supply in our wholesale operation is all served at our coffee shop.  

You can meet with our founder of The Coffee Counter, and the lead to our wholesale operation, Ariyan if you have a business start up of existing business you want to discuss coffee supply, equipment purchasing and training support for your staff all under one umbrella.

  • All the staff are really friendly, the sandwiches are delicious, the coffee is amazing and the cakes are scrumptious. I went in with my family, ordered 3 coffee’s, came back letter that day and ordered 3 more. The staff remembered us and pointed out they didn’t give us a stamp card last time so gave us one this time and stamped off all the coffee’s we had already had as well as the new ones.

    Owen Town-Smith
  • Had a few coffees in Leicester and this venue is the standout. Consistently good on all counts. If you love a coffee with some fruity notes and lovely caramelisation plus perfectly textured milk, this is your place. Great coffee, thanks guys.

    Alan Markham
  • Staff are so friendly and polite. The food is unique and absolutely delicious. They do the best flat white in Leicester if you like it strong and creamy. Nice little spot in Leicester.

    Christine Devlin